What Is a Content Writer?

Growing businesses need an online presence to gain their audiences' trust. Nowadays, effective marketing is all about building relationships. Current customers want to get to know a brand before buying from them. In that case, what is a content writer, and what do they do to deliver that trust?

As we unfold the value of online marketing, I want you to keep a few things in mind. My name is Destiny, and I have been in this industry for nearly 6 years. At the age of 15, I started writing for businesses which turned into a lifetime career.

Stick around until the end to learn about my freelance writing services!

My purpose is to provide value to every entrepreneur in need of help. These things are not intuitive; it’s hard to know every little bit of the industry. As a small business owner, you need to learn the ropes.

In this article, we will discuss the following:

  • Outsourcing as a small business

  • The different skills needed to create successful wordage

  • Projects to give your content writer

  • How to find a freelance creator (with a bit of shameless self-promotion)

If any of those topics sounds interesting, keep on scrolling!

Why Is Content Writing Important?

You are an entrepreneur, so you know how intensive day-to-day is. This is mainly true if you already have a 9-5 job, plus your new business. The reality is that we do not have a lot of time in our day. As a whole, we stress too much over time, leading to procrastination more stress.

What is a content writer supposed to do to help?

Freelance writers first and foremost have the time to do their projects. They have the skills to carve time out of their days for you. When you hire a content writer, they free up time that you can use on other tasks.

Outsourcing content is crucial for small business owners. Think of all the tasks that go into owning your brand. You have to deal with buyers, shipments, social media, website control, product creation, etc. That is a lot for one person to handle!

If a creator spends 4 hours creating your blog post, that is 4 hours of your time freed up for other tasks. The value and return on investment are incredible.

What Skills Do Online Creators Provide for Business Owners?

As a freelance writer myself, I know the skills needed to do the job. It’s a lot more than you think!

Most of us developed our skills from long-term education, trial and error, and experience. No two freelancers are the same, and we are all human with distinct differences. Before hiring someone for a job, get to know the person.

Off the top of my head, freelancers need the following skills:

  • Personal Branding

  • Effective Marketing Tactics

  • Grammatical Proficiency

  • Writing, Editing, and Proofreading Proficiency

  • Customer Service

  • Social Media Expertise

  • Time Management

  • Punctuality

  • Empathy

  • Consistency

Outsourcing writing tasks is not just about saving time. How many of these skills do you have? Are you able to put your best foot forward for every piece of the written word? It’s okay if the answer is no. That is what freelancers are for!

Different Skill Sets: Projects to Start With Your New Writer

If you decide to hire a writer, congratulations! I believe that this is an excellent step for your brand's growth. Hiring a professional makes a huge difference.

Your buyers deserve clear, digestible writing from your brand. I see brands getting more creative with their written word because they have one-on-one guidance. It is important to have an expert at the forefront to help.

Daily, Weekly, or Monthly Blog Posts

Blogging is a necessary part of owning an online business. By utilizing SEO writing, you attract new customers and educate your existing ones at the same time.

In my opinion, it does not matter if you post a blog every day, week, or month. The amount of posting that you do only matters for growth over time. You will grow one way or another. What truly matters is consistency.

If you want to blog once a month, stick to it. If you post bi-weekly, keep doing that. Hiring a content creator gives you more time in your schedule. You get the promise of on-time, dedicated blog posts from an expert.

Website Copy: Intros, About Pages, FAQ, etc.

What would a website be without its written words? Website copy guides customers through your sales funnel. An skilled copywriter knows how to turn a "click" into a "sale."

Technical Research: Making Complicated Text Readable

Does your brand's message get a bit complicated? Translating jargon and technical terms are huge tasks for solo entrepreneurs. A skilled author knows how to clarify confusing topics. If your company is on the complex side, a technical writer does the job seamlessly.

Posting on Social Media

Social media posts take up a large portion of the day. You spend time creating graphics, writing captions, studying hashtags, and replying to comments. A social media writer creates copy that works. They know how to get your followers to like, comment, visit your website, and buy products.

Creating Newsletter Content

Newsletter copy is the number one way to get steady sales from engaged customers. Customers who subscribe to your newsletter show their interest in your brand. In my opinion, newsletter copy is vital for a business’s success. Hiring an expert writer lets you secure enough profits to keep your business steady.

How Do You Find a Freelance Writer?

Freelance authors are plentiful in all shapes and forms. I have encountered freelancers on every social media platform and networking event. Writers are everywhere, making themselves known to entrepreneurs in need.

I put together a few ways to find and pick a freelance writer. Read them down below.

For Business Owners With Low Budgets

Budgetary constraints are common among new business owners. You are in the same boat as thousands of others who cannot secure steady profits. You want to hire a content writer, but the whole process sounds expensive. On the bright side, effective marketing for startups is totally do-able.

First of all, I suggest reinvesting your profits. Anything earned from your sales should go right back into your brand. That is a surefire way to keep steady growth.

Working with a wallet-friendly agency or independent contractor is the way to go. For low budgets, they let you scan through able freelancers in need of work. It is very time-saving and user-friendly!

Here are useful freelancing sites that I signed up for in the past:

For Entrepreneurs With Serious Long-Term Marketing Goals

The previous sites I named are great for companies of all sizes. Big and small businesses benefit from quick access to freelancers.

However, there are a few more options for companies with bigger budgets. Long-term marketing goals take a load of work, and it is nearly impossible for a handful of people to achieve. Instead, try finding a content marketing agency to do the work for you.

There are already teams in place for content marketing agencies. They hire writers, graphic designers, researchers, and more. The burden of selling is taken off your shoulders.

Have a Bit of Shameless Self-Promotion!

As a content writer, it is my job to teach, assist, and provide support. Teaching these topics is so easy because I stand on the front end. I get the struggle for small business owners. There are not enough hours in the day to get your workload done.

That is why I offer writing services, personalized and pristine! My goal is to help create an educational space for entrepreneurs to thrive. I truly want to see you and your brand succeed.

Feel free to contact me with any questions or concerns. I am always here to help.

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Need projects done this month? I’m happy to help! View my services, and put me on retainer below.

About Me

Are you new to this page? Hello there! My name is Destiny, and I create content for beauty businesses. Be a part of my growing community, and don’t be afraid to say hi.


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